Problem Statement: "How might we foster less antagonistic interactions between the pro-life and pro-choice movements?"
Goal: Design a service that addresses at least two of the UN’s Sustainable Development Goals.
Teammates: Nayan Sarma, Yilin Wang


Key Insight: While people were often open to talking about abortion—especially with their close friends or family—they (1) did not want to start a debate and (2) did not feel as though they were in the right environment to hold a proper conversation.
Prototyping:


Solution: A simple card game called “The Grey Zone,” with four main components:
Players take turns to answer prompt cards, and as they respond, other players can place emotion tokens down, and later reflect on their reactions and reasoning.





By playing “The Grey Zone,” players are offered an easy “excuse” to bring up the topic of abortion with loved ones, collaboratively create a safe environment to discuss, and gain a deeper understanding of opposing perspectives and experiences.
A service design case study on the NYU course, Intro to Computer Science 101, taken in fall 2024.
Service Blueprint

User Journey Map

Key Pain Points:
Solution:


User Journey Map Redesign:

This case study on Notion Inc. (1) explores various growth opportunities and (2) recommends a winning strategy through a design strategy lens. It was ultimately a high level practice in applying creativity and design thinking principles to a non-design field.
The presentation features frameworks and tools such as Jobs To Be Done, “How Might We” statements, business scorecards, a lovable.ai marketing site prototype, a business model canvas, etc.

Research:


Opportunities:




Prototype:



Analysis:

